Happy Feet Kids


Westborough – Parents have trusted the children's shoe store at Westmeadow Plaza for over two decades. They have returned year after year to Westboro Stride Rite for its expert sizing, wide selection and customer service. But while the store remains under the same management, in the same location and off ering all of the same services, it now has a new name – Happy Feet Kids.

"We wanted to better identify ourselves from other [Stride Rite] stores," owner Harvey Shanbaum said. "We do a lot of things that the other stores don't do, like the frequent buyer club and the prescriptions and the experienced staff … We are a little bit diff erent, a little bit better, so we wanted a better identity."

Happy Feet Kids, located at the intersection of routes 9 and 135 in Westborough, specializes in finding the perfect shoe for each child. Highly trained and experienced associates measure the feet of infants, toddlers and older kids, ensuring a perfect fit to prevent painful rubbing and blisters.

"Customer service, proper fitting of the children to the right item is number one on our list of priorities. That's what we're all about," Shanbaum said.

Happy Feet Kids will continue to feature the Stride Rite brand, as well as other quality lines. Along with the new name, Happy Feet Kids is off ering new lines for fall including Pediapeds for infants; Morgan and Milo, a new toddler brand; and the Kenneth Cole Reaction line for older children.

Many customers return frequently to the store for the updated styles.

"People have been thrilled," manager Angie Mooney said. "We've been getting a tremendous amount of feedback with the lines coming in. I think there's going to be a lot of excitement."

With winter and the holidays approaching, parents will need to stock up on party shoes and snow boots, Mooney said. The Kenneth Cole and Sperry brands off er the perfect dress shoes, and for cold days of sledding and building snowmen, Mooney recommends Kamik boots for all ages.

"They have phenomenal wear-and-tear and warmth for this time of year," she said.

In addition to its shoe selection, Happy Feet Kids off ers everything children need for their extracurricular activities. The store carries athletic footwear such as cleats, sport accessories, dance shoes and leotards, as well as Girl Scout and Boy Scout supplies: hand- books, uniforms and troop number patches.

Happy Feet Kids off ers two other services that set the store apart – a prescription-filling service for children's orthopedic shoes and a frequent buyer discount program. Customers who purchase 12 pairs of shoes are entitled to a discount on the next purchase, usually equal to a free pair.

Despite the store's name change, the frequent buyer club, merchandise credits and gift certificates are still usable.

"Nothing [else] has changed, just our name. We're not going anywhere," Mooney said.

Happy Feet Kids remains conveniently located in Westmeadow Plaza, at the intersection of routes 9 and 135 in Westborough, next to Papa Gino's. The phone number is 508-366-5577.

Editor's Note: the preceding is not an endorsement and is presented for informational purposes only.

Short URL: http://www.communityadvocate.com/?p=3716

Posted by on Oct 31 2008. Filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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