Selling this fall? What’s your game plan?
By Michelle Gillespie, Realtor, Prudential Prime Properties
Autumn in New England is the second best time of the year to sell a home. Moderate temperatures and beauty of the season help everyone to relax. Families are back from summer vacations, the kids have gone back to school, and the holidays are still a safe distance away.
The fall real estate market begins in a few weeks, and lasts only about six to eight weeks. To prepare your home for sale this fall, let me suggest some strategies to get the most out of your property. From cosmetic to strategic, smart sellers can take advantage of a few simple tips to help close the deal.
Create Autumn Curb Appeal
Look and evaluate your home as if you were a buyer. This is possibly the most important step to ensure that your house sells for a reasonable price. Do as much as possible to improve the home’s appearance: touch up the paint, fix leaks, and make any necessary repairs.
Rake dead leaves and debris on your lawn. Cut away summer vines and dead flowers. Plant some fall mums and marigolds; yellow is a home-selling color. Accent the flowers with pumpkins. Your windows need to sparkle. Wash windows inside and out and remove screens to let in the most light possible.
Start to pack and de-clutter—remember, your goal is to sell your house and move this fall.
Pricing for a Reasonable, Profitable Listing
This is the greatest challenge for every home seller, one that I can help you with. In today’s market sellers must competitively price their home. As a seller, strategic planning is essential and determining a listing price should not be an emotional decision. A professional estimation of a legitimate selling price will be extremely valuable. For example, a carefully prepared competitive market analysis can show how your house compares to others for sale in your area. With many years of experience, I can objectively evaluate your home’s location, condition, and size. Properly priced homes will sell quickly in the current market, and as your realtor I will work with you to determine what that price should be. In the end, I will negotiate with a buyer on your behalf to ensure a good, reasonable market price.
What Are the Market Conditions?
In spite of the economic shifts, people are still relocating, downsizing, or buying up. With current interest rates remaining at historically low levels, financing is available for qualified buyers. Buyers are in a good position to purchase a home. Why not yours, if the price is right?
Let My Marketing Plan Work For You
Ninety percent of homebuyers begin their search on the Internet. My state-of-the-art website will provide you with the information you need: you can view houses online, receive updates via e-mail, and make use of the many links to helpful tools. To showcase your home online, I will arrange to have professional photos of your home taken, and included on many other real estate websites. In addition to Internet marketing, I provide my clients with print and direct mail advertising to ensure as much coverage for their listing as possible.
Make the Most of the Fall Season
If you choose to list your home for sale in the fall, let me help you stage and prepare your house, and help you price your house competitively to sell in the shortest period of time. Let’s maximize first impressions and attract multiple offers by following the tips in this article.
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