The New Year is here…it’s time to prepare
By Michelle Gillespie, Realtor, Prudential Prime Properties
If 2013 is the year you are going to sell your home, then this article is for you. With the spring market just around the corner, now is the time to prepare your home to sell. As a smart seller, you can take advantage of a few simple tips, from cosmetic to strategic, to sell your home this year.
Through the Buyers’ Eyes
This is possibly the most important step to ensure that your house sells for a reasonable price. Remember, your house has only one chance to make a great first impression. Do as much as possible to update and remodel your home to give it the “added value.” Think about updating these key areas to make your home stand out above the rest:
Kitchen – The most popular room in the house. Money spent upgrading here produces the highest return on investment. Consider new cabinets and granite counters. Latest trends include adding dual sinks, cooking stations, under-cabinet lighting and energy efficient appliances.
Bathroom – The second most cost-effective room to invest in remodeling. New fixtures, clean or re-grout tile, and painting can make bathrooms look new from top to bottom.
Walls, Woodwork, Windows – Cosmetic touch-ups such as new paint for your interior walls and woodwork or upgrading old windows to new double-paned windows will add value to your home. A coat of paint in neutral colors, which are appealing to everyone, can make a world of difference.
Flooring – Hardwood floors by far are the most sought after flooring. They look beautiful in a home, are long lasting and add value to a home. If you can, consider upgrading to hardwood floors. Otherwise, steam clean or replace any worn, dated carpets.
Curb Appeal – Buyers will drive by your home, so make sure the outside makes a good first impression. For the exterior, paint and power wash where needed. Remember, like the interior, neutral colors are preferred. Be sure your front door is welcoming, which can simply mean a fresh coat of paint and a few potted containers with greens for the colder months and flowers for the warmer months.
Pack and Clean – Virtually all homebuyers are on the lookout for one thing: a clean, spacious home. Your personal belongings will distract them from being able to see all of your home’s good points. I always advise to my clients to declutter, declutter, declutter! If you can’t part with some things, put them into temporary storage. Your house may feel bare, but buyers prefer it that way. Remember this is also the first step to prepare for your move.
Establish a Reasonable Listing Price
A reasonable selling price will be extremely important for you to sell your home. Determining the listing price should not be an emotional decision. I will provide a carefully prepared competitive market analysis report that will show how your house compares to others for sale in your area. If the price is right, properly priced homes will sell quickly. I can objectively evaluate your home’s location, condition, and size to determine what that price should be.
Marketing Your Property
Home buyers begin their search on the Internet. My state-of-the-art website will provide you with the information you need, from viewing houses online and receiving updates via e-mail to using many of the links as helpful tools. To showcase your home online, I provide professional photos and video which will be included on many other real estate websites such as realtor.com. In addition to Internet marketing, I provide my clients with print and direct mail advertising to ensure as much coverage for their listing as possible. My marketing plan will be highly efficient and effective in selling your home.
Looking ahead to 2013, I anticipate another successful year in the real estate market. If you are thinking of selling or buying a house or relocating, call me, Michelle Gillespie, for all your real estate needs at 508-934-9818, or email me at firstname.lastname@example.org. Visit my website at www.michellegillespie.com for more information.
An independently owned and operated broker member of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation of Prudential.
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