Sellers wanted… inventory is low!
By Michelle Gillespie, Realtor, Prudential Prime Properties
The spring real estate market is here! Currently, the local housing inventory is extremely low, especially in certain neighborhoods. Just look at the numbers for single family homes: Northborough has only 38, Westborough 36 and Southborough just 27 properties. (Per Multiple Listing Service)
Buyers and buyer’s agents are looking for new, fresh inventory. What does this mean for you as a potential seller? Less competition for your property! Properly priced houses are selling quickly, so if you are thinking of selling your home, now’s the time!
My January article, titled “It’s time to prepare,” reviews the process I use for preparing and marketing properties to sell. The months of February and March are the perfect time to begin the process of evaluating and listing your home. My current listings are now under agreement because they were marketed and price to sell. Every day, I receive calls from buyers and buyer’s agents asking me for new inventory. If your property is priced and marketed properly, it will sell quickly this spring.
Are you ready to sell?
If you are ready, let me suggest several strategies that we will work with to get the most out of your property.
Pricing for a Profitable Listing
The greatest challenge for every seller is the listing price: What should my initial listing price be? When should I make a price reduction? How often should I reposition my price?
In today’s competitive real estate market, sellers must reasonably price their home. As a seller, strategic planning is essential in determining a competitive listing price. It should not be an emotional decision, which is why a professional estimation of an accurate selling price will be extremely valuable for your pricing strategy. Most recently, one of my properties received multiple offers because it was priced right, coupled with the low inventory of the area.
My market report would include similar-style homes with comparable numbers of bedrooms and bathrooms, as well as overall size. A house in a secluded, exclusive area may appeal to some, while others will want to be closer to schools or in a neighborhood. A house on a busy or cut-through street, however, will command less than a similar house in a neighborhood. An important factor to consider in evaluating the listing price is the condition of home – the ever-so-important curb appeal. Will it charm a growing family or is it best suited for someone downsizing?
With many years of experience, I can objectively evaluate your home’s location, condition, and size. Properly priced homes will sell quickly and, as your realtor, I will work with you to determine what that price should be. In the end, I will negotiate on your behalf to ensure a fair market price for the sale of your home.
Showcase Your Property
Homebuyers begin their search on the Internet. My state-of-the-art website will provide you with the information you need, from viewing houses online and receiving updates via e-mail to using many of the links as helpful tools.
To showcase your home online, I will provide professional photos and videos of your home, which will be included on many other real estate websites and in my marketing materials. In addition to Internet marketing, I provide my clients with print and direct mail advertising to ensure as much coverage for their listing as possible. In tandem with high seller demand, my marketing plan will be more efficient and effective in selling your home.
Now’s the Time!
If you want to sell your home and would like to discuss the best approach for a positive outcome, call me, Michelle Gillespie, at 508-934-9818, or e-mail firstname.lastname@example.org. Visit my website at www.michellegillespie.com for more information.
An independently owned and operated broker member of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation of Prudential.
Equal Housing Opportunity.
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