A year’s difference…
Michelle Gillespie, Realtor, Prudential Prime Properties
What a difference a year can make! Currently, the local housing inventory is extremely low, especially in certain neighborhoods.
Just look at the numbers for single family homes compared to this time last year:
Northborough currently has only 25, but this time last year 38 properties
Westborough currently has only 21, but this time last year 36 properties
Southborough currently has only 19, but this time last year 27 properties **
** This is for homes for sale under $1 million. (Per Multiple Listing Service)
Buyers and buyers’ agents are looking for new, fresh inventory. What does this mean for you as a potential seller? Less competition for your property! Properly priced houses are selling quickly, so if you are thinking of selling your home, now’s the time! The months of January and February are the perfect time to begin the process of evaluating and listing your home. My current listings have been sold or under-agreement because they were marketed and priced to sell.
Are you ready to put your house on the market? To prepare your home for sale let me suggest several strategies to get the most out of your property. From cosmetic to strategic, smart sellers can take advantage of a few simple tips to help close the deal.
Establish a reasonable and profitable listing price
The greatest challenge for every seller is the listing price. What should my initial price be? How often should I reposition my price? Determining a listing price should not be an emotional decision—a professional estimation of a reasonable selling price is extremely important. A carefully prepared competitive market analysis will show how your house compares to others for sale in your area. Properly priced homes still sell quickly; I can objectively evaluate your home’s location, condition, and size to determine what that price should be.
Give it the once over
This is the most important step to ensure that your house sells at your asking price. Remember, your house has only one chance to make a first impression. Do as much as possible to update and remodel your home to give it “added value.” Think about updating these key areas to make your home stand above the rest:
Kitchen – Money spent upgrading here produces the highest return on investment. Consider updating your cabinets or counters. Makeover trends include adding dual sinks, cooking stations, under-cabinet lighting and energy efficient appliances.
Bathrooms – The second most cost-effective room to invest in remodeling. New fixtures, tile, and paint can make bathrooms look new from top to bottom.
Walls and windows – Cosmetic touch-ups such as new paint or refinished woodwork will increase the price of a house. A coat of paint in neutral colors, which are appealing to everyone, can make a world of difference.
Flooring – Hardwood and tile floors are very popular today, look beautiful, are durable and will add value to any home.
Curb appeal – The outside of your house makes the first impression. Be sure the front door is welcoming, even if that simply means a fresh coat of paint and a small planter of greens.
Pack and clean. Virtually all homebuyers are on the lookout for one thing—a clean, spacious home. Your personal belongings will distract them from being able to see your home’s good points. My advice to all my clients—De-clutter, de-clutter, de-clutter! If you can’t part with some things, put them into temporary storage.
Showcase your property
Homebuyers begin their search on the Internet. My state of-the-art website will provide you with the information you need, from viewing houses online and receiving updates via e-mail to using many of the links as helpful tools. To showcase your home online, I will provide professional photos of your home, which will be included on many other real estate websites and in my marketing materials.
In addition to Internet marketing, I provide my clients with print and direct mail advertising to ensure as much coverage for their listing as possible. In tandem with high-seller demand, my marketing plan will be more efficient and effective in selling your home.
Now’s the time
If you are thinking of selling your home and would like to discuss the best approach or a positive outcome, or if you are looking for a new home, call me Michelle Gillespie, at 508-934-9818 or email firstname.lastname@example.org. For more information, visit my website at www.michellegillespie.com.
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