Hudson – Avidia Bank announced that it will receive the Digital Edge award for how it promoted the launch of its Cardless Cash initiative using multiple social media platforms. Cardless Cash allows a mobile banking user to withdraw money from an ATM by using a smartphone. This reduces card fraud through skimming and minimizes time spent conducting transactions at the ATM.
In August 2015, Avidia was the first bank on the East Coast to launch the Cardless Cash feature through its Avidia Mobile App. Leading up to the launch, Avidia Bank promoted teasers on social media through images, livestream demonstrations and employees’ experiences of the feature during testing. Since the launch of Cardless Cash, Avidia Bank has been recognized by American Banker as one of the Top IT Projects of 2015 and in many other publications for being a leader in mobile banking.
“Expectations of how consumers interact with their financial institution’s mobile products will be heightened as the delivery of those products grows more secure, convenient and intuitive,” said Mike Allard, SVP, CMO at Avidia Bank. “Being one of the first banks in the country to launch Cardless Cash ATM access demonstrated that we remain committed to providing our customers the best in digital banking.”
“The complexity and scale of the initiatives in the Digital Edge 50 show how quickly organizations are progressing to the next phase of digital transformation,” said Anne McCrory, Digital Edge program chair and Group VP, Customer Experience and Operations, IDG Enterprise Events. “They are taking advantage of new capabilities, such as AI and deep machine learning, to enhance their mobile and analytics practices worldwide. They are finding dramatic results from the cloud, and serving customers in faster and more elegant ways. Their adoption of agile, extreme programming and completely reworked business processes show how even the most traditional businesses can go big with digital with the right vision and leadership.”
During 2017, Avidia Bank’s customers can expect an improved mobile banking experience with new mobile banking and enhanced mobile wallet features. Additionally, an expansion of Cardless Cash ATM access that will reach over 100,000 ATMs is anticipated before the end of 2017.
For more information, visit www.avidiabank.com and follow the bank on its social media sites including Twitter, Facebook and LinkedIn.
