You deserve Premiere Service
By Nancy Russell Vice President SELECT GMAC Real Estate

Nancy Russell Vice President SELECT GMAC Real Estate www.nancyarussell.com

I met Dan and Joan after they called me to set up a listing appointment. Dan made it clear during our phone conversation that he and his wife already met with several Realtors and they were leaning towards trying the For Sale by Owner route. As I entered their home, it was immediately apparent that this was the house where they raised their children. In fact, Dan and Joan were retiring and looking to downsize. Dan was very proud in telling me that his 401K had just reached over half million dollars. With their 401K, other investments and the equity in their home, they were planning on seeing the world. Traveling was something they both were looking forward to in their retirement years. Before going over the Select GMAC Real Estate value added services, I asked Dan and Joan if they managed their investment portfolio or did they use a professional.

It is often said that you work for the boss and not the company. I am lucky, in that I have a great boss and work for a great company. Between the GMAC Real Estate Premiere Service ® and the talented team at Select GMAC, it makes servicing your Real Estate needs a pleasure.

Premiere Service is more than just a business program; rather it is a business philosophy, one that was built in conjunction with you, the Buyers and Sellers. Our Market Research reveals that there are four common attitudes with Buyers and Sellers; frustrating, time consuming, stressful and lack of control. Premiere Service attacks these and mitigates the concerns with buying and selling real estate.

There are four pillars that sit on a solid foundation of the Premiere Service Marketing Program:

1. The Premier Service Guarantee. This is a certificate the agent signs that details their role as Trusted Advisor, Skilled Negotiator, and Expert Facilitator. Yes, Select GMAC understands that the more informed you are, the more control you have of the entire sales process.

2. Collateral Materials. Buyer Presentation and Seller Listing Presentation materials are first-class and help diff erentiate and position you and the GMAC Real Estate brand as the service leader.

3. Value Added Customer Programs. GMAC Real Estate has an expansive and still-growing roster of HomeRewards partnerships with home-related service companies that off er our clients special off ers and discounts. By putting together these synergistic partners of mortgage services, title insurance and closing services, home warranty, and homeowners insurance products, what can be a complex process is simplified with you our client the benefactor.

4. Customer Satisfaction Survey. Yes, we value your opinions. Businesses and industries are always evolving. If you are not evolving with them then you go the way of extinction. Your comments, recommendations and feedback helps GMAC to keep an industry leading 94% satisfaction level.

We at Select GMAC feel that information and communication is of paramount importance for you our clients. Premiere Service is simply a way of life for the Select GMAC team.

Now back to Dan and Joan. Dan's answer to my question was neither Joan or himself was qualified to manage an investment portfolio of such a large sum of money. They did a lot of homework and met with several Financial Planners before choosing the right one. When I was done with my presentation they realized they deserved GMAC Real Estate Premiere Service ®. I sold their home and helped them downsize. The last I heard from Dan and Joan was by a postcard from Hawaii. They are truly enjoying their retirement years.

Select GMAC Real Estate provides service you deserve with people you trust. Whether you are buying a home or selling a home, I can professionally service your real estate needs. Give me a call.

"Whatever Nancy touches turns to SOLD." Call me at 508-753-2200 or by e-mail NRussell@SelectGMACRealEstate. com. Visit my website for more information, www.nancyarussell.com, or stop by the office located at 45 S. Quinsigamond Avenue in Shrewsbury.