Enchanted Fireside
Providing superior service and selection for over 15 years
By Brian Cronin Contributing Writer

Owner Rocco DiVerdi prepares for another busy day at Enchanted Fireside. PHOTO/BRIAN CRONIN

Region - Fifteen years ago, Rocco DiVerdi opened a fireplace sales and service storeroom in West Boylston. After a long career in sales, he had decided it was time to go out on his own.

"I started doing it as parttime work 25 years ago and then because I liked it so much I decided to have my own business," he said.

Then after seven years of steady growth, DiVerdi moved his business, Enchanted Fireside, to Worcester, where he has continued to expand his business and showroom.

"Basically we decided to open this store because we studied the market," DiVerdi said. "Being from here originally, I realized that no one in this business, in this area, was providing luxury shopping and absolute top-end service. We wanted to bring to the area a unique special opportunity to shop in luxury and get great value."

Enchanted Fireside off ers two floors of superior quality fireplaces, woodstoves, fireplace inserts, mantels and glass doors.

DiVerdi sees fireplaces and woodstoves as both aesthetic enhancements and alternatives to today's ever increasing gas and oil heating costs. If you are looking for either, Enchanted Fireside has plenty in the way of both attractive and practical options.

The store offers over 40 fully operational displays to give the potential buyer an up-close and functional view. From selection to installation and post-installation service, DiVerdi places the majority of his business's success firmly at the feet of his staff 's ability to provide the highest service and support in the market.

"About four years ago, we embarked on putting service first and the way we treat our customers both in the showroom and after the sale," he explained. "Although the industry is on a downtrend, we are not, and that has a lot, if not all, to do with it. It has a lot to do with our people and their ability to provide that superior service and continue that throughout all phases of the purchase, before and after."

DiVerdi also takes great pride in the huge selection and how it is presented in his showroom. With an elaborate layout, he presents his products as they appear in the home - with mini living room and den displays surrounding some stoves and fireplaces. This gives the potential buyer a more concrete vision of how something could appear in their own home.

Lots of options, a knowledgeable supportive staff and a unique luxurious showroom make visiting the Enchanted Fireside a must for anyone looking to create a warmer, more efficient, and more enjoyable atmosphere in their own home.

Enchanted Fireside is located at 728 West Boylston Street in Worcester. Visit the Web site at www.enchantedfireside. com or call the store at 1-800- 782-5500.

Editor's Note: the preceding is not an endorsement and is presented for informational purposes only.