Northborough – Promoting local businesses and having a great night out for ladies was the theme of the recent event held at the Purple Rose on West Main Street. Ladies Night was done in support of the 3/50 project, a nation-wide initiative to assist small businesses. Everyone in attendance had the chance to enjoy some tasty food, great conversation and several gift items. For Kim Reed of Purple Rose, it was a way to support local businesses.
“It was awesome,” Reed said. “The energy in here was so great. People were having a great time. People were running into friends they hadn’t seen in a long time.”
Some of the participating stores were: La La Java, Romaine’s, Niva, Davidian Brothers, Special Teas, Innovations, Garden Keep, Lowe’s and Serenity Nails. Anna Bouphavichith, voted “Worcester’s Best Chef,” was also on hand. Participants were able to enjoy free massages courtesy of Conscious Touch, White Sangria martinis and a collection of wines.
Reed was thrilled with the support of local businesses for the event.
“It was so encouraging that people wanted to be involved, and were willing to be involved,” she said. “We are definitely going to do it again in October. If they weren’t involved, we’d love to have them for the next time.”
As a supporter of the 3/50 project, Purple Rose has seen firsthand how helpful it can be for small-business owners.
The project was created by Cinda Baxter, an expert in successful retail practices, who has brought those lessons to other owners, while stressing the importance of community support. The event was a way to highlight that work.
“The first time I saw it [the 3/50 project in action], I thought ‘This is it,’” Reed said. “It kind of hit home for me. This is what we need to be doing, focusing on the community and bringing the community together.”
Reed had wanted to do a Ladies Night for a while. When speaking with Bouphavichith, plans were made and the wheels were put in motion.
“We really wanted to get the community involved,” Reed said. “We’ve been talking about doing something for a while and we just kind of did it and went with it. We talked with Anna about having a Ladies Night and she was very excited about helping.”
As a first-time event, Reed was curious. “It was kind of a test run,” she said. “We wanted to put our toes in the water and see how it would go.”
The feedback Reed received was positive.
“The days following, people just kept telling me how much fun they had,” Reed said. “The thing I heard so many times was ‘Such a class act.’”
Reed hopes to continue this tradition in the coming months. She plans a similar event for October.
“[It’s important to be] bringing the information forward and reminding everyone that ‘hey, we are the small business owners, we are the job creators, and we are what keep the community going,’” Reed said.