Region– Rocky's Ace Hardware, a family-owned business with 33 neighborhood-based stores, is celebrating 85 years of continually
providing expertise, value and a diverse selection of quality merchandise for both our homeowner and professional business customers.
Rocky's was founded in 1926 by Rocco (Rocky) Falcone Sr. and located at the corner of Main and Union streets in downtown Springfield. He started the tradition of offering his customers the products they needed, together with exceptional, personal service. The tradition remains in effect today at all Rocky's stores from Florida to New Hampshire.
In 1966, Falcone Sr. was succeeded by his son, James. During the 1970s and 1980s, the younger Falcone developed the single-store operation into a successful regional seven-store chain. His innovative merchandising strategy of adding home decorating and household departments featuring custom color paint and everyday needed products attracted new customers to the traditional hardware store.
James Falcone also led his family-based business into a national affiliation with Ace Hardware, thereby offering Rocky's the buying power of a national chain along with computerized accounting and inventory procedures, while still maintaining its neighborhood community identity.
Today, James Falcone holds the position of chairman, with Rocco Falcone II, the third generation of the founding family, taking care of the business, serving as president and CEO. Under Rocco Falcone II's leadership the chain has grown to a regional powerhouse with 33 stores concentrated in the Northeast and Florida.
The 85th celebration culminates in October with a giant anniversary sale featuring great buys starting at just 85 cents Oct. 19 through 24. Also, stop by Saturday, Oct. 22 at the Rocky's Ace Hardware nearest you to enjoy a piece of birthday cake. Commemorative T-shirts will be given away that day and each store will have two lucky winners of $85 gift cards.
For more information or to find a location near you, visit www.rockys.com.
