Northborough -Champlain College student Laura Cogswell, a resident of Northborough, played a part recently in helping to create a new Irish job initiative called “Hireland” while studying abroad at Champlain College's Dublin campus. The idea, first formulated in spring 2011, was launched this past January and is more than halfway to its goal of encouraging businesses in Ireland to hire 5,000 workers.
Cogswell, majoring in Mass Communication, was a part of Hireland co-founder Lucy Masterson's non-profit marketing class at Champlain College Dublin, and worked with her and fellow classmates to brainstorm ideas for the initial launch. Students, along with members of the business community, developed a social media presence, produced promotional videos, and set up blogs. Cogswell, like many other students involved, gained first-hand experience working on the creation of a grassroots non-profit.