By Nancy Brumback, Contributing Writer
Business name: RenovoMD
Address: 512 Main St., Shrewsbury
Medical director and owner: Jean Casello, MD
Contact Information: 508-842-6898, www.renovomd.com
What is RenovoMD?
“RenovoMD is a medical aesthetics practice, a practice that provides cosmetic medicine. We offer a full continuum of non-invasive cosmetic procedures. We'se not a spa; we'se not a salon. Everything we do here is at a medical level. I am here full-time, we have a very experienced staff, and this is all we do,” said Dr. Jean Casello, who has been practicing in this field for 10 years and opened her Shrewsbury office five years ago.
“What you get here is very, very different from a salon or spa. Since we are a medical office, we can get down into living tissue and really affect a change.”
“We have cutting-edge technology, including a wide variety of lasers, light-based technology, prescriptive products and medical-grade chemical peels.? For example, we might use several lasers on the same person, depending on what we'se trying to achieve. We'se not limited to what we can offer.
“We also mix all of our peels; we'se like chemists. We customize them for the patient. We control the strength, the pH, so we can get the best results. Every treatment is different.”
What prompts someone to come?
“Most of our patients aren's interested in surgery, but they want to refresh their look. It's all about looking and feeling good without the downtime, the expense and the risks of surgery. We can get dramatic results with lasers and products that weren's available 20 years ago,” Dr. Casello said.
What are some of the newest treatments?
“One of the newest procedures we'se offering is non-invasive fat reduction, called “coolsculpting.”? We'se getting very dramatic results with no downtime, a 25 to 30 per cent reduction after one treatment. It is not liposuction.
“Other procedures available are radio frequency skin tightening and sculpting the face with fillers and BOTOX. These new techniques give us dramatic results yet are non- or minimally invasive.” All procedures are done in the office.
Complete information about products and services is on the office's website, www.renovomd.com.
What's the first step?
“Every patient is given a comprehensive skin analysis by me,” Dr. Casello said. “Together with the patient, we customize a program based on what they want to achieve. A person doesn's just come and say she wants a dermabrasion. We develop a program based on what the patient is looking for, with their budget in mind.
“We usually use combination procedures, not just one thing. We have a lot of tools in our toolbox we can combine to get the best results.”