By Elaine Quigley, Realtor, CBR, CRS, GRI, Prudential Prime Properties

Elaine Quigley, Realtor, CBR, CRS, GRI, Prudential Prime Properties. 508-366-3766

The spring real estate market is here! Right now in our area the housing inventory is extremely low.

Just look at the numbers for single family homes currently listed and available.? Northborough only 33, Westborough just 27, and Southborough also with only 27 properties.? Most towns are experiencing this shortage.

Buyers, and buyer's agents, are looking for new, fresh inventory. What does this mean for you as a potential seller? Less competition for your property! Properly priced houses are selling, so if you are thinking of selling your home, now's the time!

I have published many articles in the past outlining the best ways to prepare your home for sale and my comprehensive marketing plan. I am meeting with potential sellers now planning on listing in March and April. I am advising them to list as soon as possible thereby better positioning themselves while there is so little competition. If your property is priced and marketed properly, it will sell. Every day, I receive calls from buyers just waiting for new inventory. Over the past two months, I have run into multiple-offer situations each time my buyer/client tries to buy a home.


Are you ready to sell?

If you are ready, let me suggest several strategies that we will work with to get the most out of your property.


Pricing for a profitable listing

The greatest challenge for every seller is the listing price: What should my initial listing price be?? When should I make a price reduction? How often should I reposition my price?

In today's competitive real estate market, sellers must reasonably price their home. As a seller, strategic planning is essential in determining a competitive listing price. It should not be an emotional decision, which is why a professional estimation of a legitimate selling price will be extremely valuable for your pricing strategy. Most recently, one of my properties received multiple offers because it was priced right, couple with the low inventory.

My market report would include similar style homes with comparable numbers of bedrooms and bathrooms, and size. A house in a secluded, exclusive area may appeal to some, while others will want to be closer to schools or in a neighborhood. A house on a busy or cut-through street, however, will command less than a similar house in a neighborhood. An important factor to consider in evaluating the listing price is the condition of home – the ever-so-important curb appeal. Will it charm a growing family or is it best suited for someone downsizing?

With many years of experience, I can objectively evaluate your home's location, condition, and size. Properly priced homes will sell quicker and, as your realtor, I will work with you to determine what that price should be. In the end, I will negotiate on your behalf to ensure a good, reasonable market price for the sale of your home.

Showcase your property

Homebuyers begin their search on the Internet. My state-of-the-art website will provide you with the information you need, from viewing houses online and receiving updates via e-mail to using many of the links as helpful tools.

To showcase your home online, I will provide professional photos and videos of your home, which will be included on many other real estate websites and in my marketing materials. In addition to Internet marketing, I provide my clients with print and direct mail advertising to ensure as much coverage for their listing as possible. In tandem with high seller demand, my marketing plan will be more efficient and effective in selling your home.


Now's the time!

If you are thinking of selling your home this spring, I would be happy to meet and discuss your needs. Let me put my many years of experience to work for you! I am your local expert and will guide you through the complicated process of buying or selling a home. Call me at 508-366-3766 for the best experience in real estate. Email me at [email protected]

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Equal Housing Opportunity.