Westborough – PENTA Communications, Inc. (PENTA), a full-service integrated marketing firm, is not only celebrating its 25th anniversary this year; it is also celebrating the recent purchase of a historic Westborough landmark where the business will soon relocate.
Deborah Penta, the company's founder and CEO, announced in a press release that the company has purchased the former 1790 House, located at 208 Turnpike Road (Route 9). She said the company will be moving to the new location by the end of 2013 from its current location at 182 Turnpike Road.
For the past 40 years, the property was owned by the Pearson family, who operated the restaurant Bergson's 1790 House. The restaurant closed in July 2012.
“We are so pleased to make the former 1790 House our new corporate office location,” Penta said.? “As we commemorate our 25th anniversary, and celebrate the history of our marketing firm, we look forward to revitalizing this historic gem to preserve a special part of Westborough's history, and to bring many of our growth goals forward in the years ahead.”
“We couldn’t have been more pleased with this sale,” said Kurt Pearson, former owner of the 1790 House. “As we reflect upon so many wonderful years of prosperity at the restaurant, and the many great memories it has for my family, our former employees, and so many people in the region, it was just perfect that PENTA Communications purchased the property to bring it into the future. There couldn’t be a firm with higher integrity that is more committed to our community to be the new owner of this beautiful building. We congratulate PENTA Communications and wish the company continued success in its new home.”
Renovation plans for the building will include the incorporation of a state-of-the-art “technology bar” that will utilize the tavern area in the building, Penta said. This will feature designs for websites on mobile platforms, iPad technology that the firm develops and tests, and the integration of social media strategies along with their turn-key implementation in this innovative hub.
PENTA is also constructing a state-of-the art PENTA Marketing Insights and Innovations CenterTM ?that will provide education to clients, along with space for research capabilities for marketing insights, customer? engagement research for clients, featured panelists on marketing and business growth topics, focus groups, marketing panels, and more.
“Our objective is to give our clients services that are traditionally only offered by the largest agencies in New York, Chicago, London, or Boston. We will bring high-level innovation home to central Massachusetts to accommodate the needs of client companies” right here in our region and beyond,” Penta said. “We believe that our clients will find this extremely valuable, and that we will also attract top talent as we grow.”
The company will renovate the building preserving all of its historical beauty, she said, and will incorporate modern décor, technology and design plans that are functional.
Town officials noted they are pleased with the news of the purchase.
“Bergson's 1790 House is one of the most recognizable properties in Westborough. PENTA Communications is doing a great service for the town by preserving the historic structure. The beautiful property will have a new life with an exciting future while providing a tribute to Westborough's historic past,” said Westborough Town Planner Jim Robbins.
“We are thrilled to wish Deborah Penta and the PENTA Communications team a happy 25th anniversary and all the best in the development of their exciting new property on Route 9! Their new headquarters will be a fitting place for their fast-growing full service marketing/communications business. PENTA has been handling the marketing needs of the Corridor Nine Chamber for the last 10 years and we are happy to grow with them as our marketing partner,” said Barbara Clifford, president of the Corridor Nine Area Chamber of Commerce.
Future plans for a ribbon cutting and building dedication are in the works.