Rooms with a View: Westborough store caters to home renovations

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By Nancy Brumback, Contributing Writer

 

Kate LaCount, owner of Rooms with a View. Photo/Nancy Brumback
Kate LaCount, owner of Rooms with a View. Photo/Nancy Brumback

Business name: Rooms with a View

Address: 45 East Main St., Westborough

Owner: Kate LaCount

Contact Information: 508-870-2211

www.roomswav.com

 

What does Rooms with a View focus on?

“Most of the materials on display in our showroom are porcelain tile and natural stone. We also carry hardwood, cork and bamboo flooring products,” said Kate LaCount, owner of Rooms with a View. LaCount started the flooring and interior design company in 2000 in Harvard and relocated to Westborough in 2011, serving customers in the entire Metrowest area.

“We also sell countertops and plumbing fixtures, but I usually have a client go to one of our distributors’ showrooms to see those items.”

What type of work do you do?

“We are a full-service bath remodeler, everything from the design concept to coordinating a team for the full execution of the renovation,” LaCount said.

“When we’re doing a bathroom, I can provide cabinetry, countertops, plumbing fixtures, tile work, glass enclosures for showers, tile warmers, pretty much the bulk of the work except construction labor and electrical and plumbing labor.

“For kitchen remodels, designers and contractors frequently refer clients for flooring and backsplash tile.

“I’ve also developed a specialty in project management and client-contractor liaison. Since I have a background in both construction and design, I can work with both client and contractor. Most designers don’t have a strong background in or understanding of construction, and most contractors don’t want to get involved in design. I feel comfortable in both arenas.”

 

You handle the installation of the products you sell?

“Yes. A lot, if not most, shops that sell tile and materials don’t sell installation. When they do, they typically have a rolodex of subcontractors. We have a dedicated installation crew that does all of our work, and they’ve been with me for about eight years.”

What else makes your business different?

“After people have been shopping around, when they come here, the thing they comment on most is the personalized attention,” LaCount said.

“Remodeling is an expensive proposition, so giving guidance is critical to customer satisfaction. So many products are attractive but may not be the best choice for a specific application, and we take the time to work with people.

“I encourage appointments so we can sit down and talk about the project—needs, wants, budgets and maintenance. That question-and-answer before anybody even looks at a piece of tile narrows the options and makes the choices easier.”

 

What trends are you seeing?

“Neutral materials have much more texture to make them interesting. Neutral doesn’t have to be flat and boring. Most materials look natural as opposed to printed and decorative older styles.

“When people are redoing master bathrooms now, they often forgo the air-jet tub to have a bigger, walk-in shower and larger vanities with customized storage.

“When I’m working on kitchens, I often include a big pullout drawer with electrical outlets so all the iPads and phones can be plugged in and out of sight.

“A lot of people are opting for tile warmers in bathrooms. Tile warmers are wired mats controlled by a programmable thermostat that are installed under the tile, and we can heat from 10 sq. ft. to as much as 400 sq. ft. It’s an alternative to radiant heat when remodeling because it does not involve the existing heating system.”

 

Editor’s Note: The preceding is not an endorsement and is presented for informational purposes only.