Julio’s Liquors to celebrate Sake Day

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julio's liquors logoWestborough- Sake, the popular (yet often misunderstood) Japanese rice wine, will be celebrated globally Saturday, Oct. 1, including locally at Julio’s Liquors in Westborough.

Originating in Japan in 1978 with the Japan Sake Brewers Association and subsequently spreading to other sake-loving nations, Sake Day is celebrated annually on Oct. 1 because October marks the beginning of the brewing season in Japan that lasts through April. In conjunction with this, Julio’s Liquors is also celebrating during September leading up to that day with exciting events and a robust sake selection.

Sake is made from a unique fermented rice and while it is technically wine, its similarities to beer are actually more pronounced. There are many misconceptions about sake; for instance, that it should be served warm.

Actually “most sake should be served cold,” said Toni DeLuca, Julio’s wine director. “When sake is served warm, it is generally to cover up flaws.”

Another misconception is that all sakes are still. Recently, sparkling variations have been introduced to the sake world adding to the already endless varieties. Both newcomers and sake-lovers alike are continually surprised at the depth and breadth of selections.

Sake variations have found a home at Julio’s Liquors which is now considered a sake destination with over 40 different varieties of the fermented rice wine. The sake section at Julio’s will soon be complete and will show off the incredible range of artisanal sakes including many different levels of quality and sweetness.

An enhanced sake selection isn’t the only exciting thing happening at Julio’s during September. On Thursday, Sept. 29, another sake tasting will include additional selections and educational elements.

Of course, the grand tasting will be on World Sake Day, Oct. 1.

“This is going to be a really fun event,” said Julio’s owner, Ryan Maloney. “We will have many tables set up, offering tastings of several different artisanal sakes, as well as some fantastic Japanese whisky varieties.”

Julio’s Liquors is located on 140 Turnpike Rd., Westborough. The store is over 20,000 square feet, and features beer, wine, spirits, tobacco, hot sauces, and gourmet foods from around the world. For more information visit www.juliosliquors.com.