Welcome 2017… it’s going to be a great year to sell your home

Michelle Gillespie, REALTOR® President’s Circle Award Winner Direct Line: 508-934-9818 michelle@michellegillespie.com www.michellegillespie.com
Michelle Gillespie, REALTOR®
President’s Circle Award Winner
Direct Line: 508-934-9818
[email protected]

The spring real estate market begins in February and March. Currently, the local housing inventory is low, especially in certain neighborhoods. Just look at the numbers for single-family homes: Northborough has 28, Westborough with 15, Southborough at 23, Hudson at 12, Marlborough with 34 and Shrewsbury at 54 properties.

Looking deeper into this data, we find in all of the communities listed above, with the exception of Hudson, close to half of their inventory has been on the market for over four months, the majority averaging six to eight months without an accepted offer.

What is the issue with these properties? Basically, it boils down to how well the property is being marketed and priced. Does the market support the price? Does it need a price reduction? Several of these properties have never had a price reduction. Real estate agents should constantly be re-evaluating and assessing their pricing and marketing strategy.

As a listing agent, I have buyers and buyer’s agents who are looking for new listings that are reasonably priced. What does this mean for you as a potential seller? If your home is properly priced and professionally marketed, then it will sell quickly.

If your goal is to sell your home, now is the time to begin the process of evaluating and listing your home. My listings have sold and my new listings are coming on the market. As an experienced, top-producing, fulltime agent, I know how to properly market, price and sell properties. If your property is priced and marketed correctly, it will sell this spring.

Are you ready to sell? Here are a few suggestions to get you the best price for your home.


Pricing for a profitable listing

The greatest challenge for every seller is the listing price: What should my initial listing price be?  When should I make a price reduction?

To be competitive, a seller must reasonably price their home. Otherwise, an overpriced home will only sit on the market. As a listing agent, I work with sellers using strategic planning to determine a competitive listing price. It should not be an emotional decision, which is why my professional estimation of a legitimate selling price will be extremely valuable for your pricing strategy.

As a top producer in real estate with many years of experience, I will objectively evaluate your home’s location, condition – both interior and exterior, property updates, its features and the size of your home. Properly priced homes will sell quicker and as your Realtor, I will work with you to determine what that price should be. In the end I will negotiate on your behalf to ensure a good, reasonable market price for the sale of your home.


Marketing your property

To showcase your home, I hire a professional photographer and stager to photograph and stage your home, which will be published on many other real estate websites and in my marketing materials. In addition to internet marketing, I provide my clients with print adverting in the Community Advocate and the Real Estate Guide, plus direct mail marketing to potential buyers, providing the best coverage possible for your listing.

The best way to share my work style is with a customer testimonial:

“Michelle always listened, calmed us down and told us that she would be there when we were ready. She then brought in several people to help get our home ready to be sold. She has a marvelous eye and was really able to get our house in fantastic shape. Her photographer was excellent, so the overall presentation of our house was very well managed. Michelle also knows the market and priced our home to sell. We had four offers after the first open house. Michelle helped us through the entire process from beginning to end.”


Now’s the Time!

I am a fulltime real estate agent, living and raising my children in Northborough for over 20 years. I am a top real estate producer with close to 15 years’ experience, having sold many properties in Northborough and its surrounding communities. My personal commitment is to serve you professionally with honesty and integrity while sharing my many years of experience. If you are thinking of selling your home this spring and would like to discuss the best approach for a positive outcome, call me, Michelle Gillespie, at 508-934-9818, or email [email protected]. Visit my website at www.michellegillespie.com for more information.


Michelle Gillespie, Realtor

President’s Circle

Direct Line: 508-934-9818

[email protected]


Berkshire Hathaway HomeServices N.E. Prime Properties

A member of the franchise system of BHH Affiliates, LLC.