Orangetheory Fitness to host fundraiser to benefit ‘Augie’s Quest’

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The Marlborough Orangetheory Fitness class

Marlborough – Orangetheory Fitness is partnering with Augie’s Quest to raise funds for the ALS Therapy Development Institute (ALSTDI), the world’s foremost drug discovery center focused solely on finding a cure for amyotrophic lateral sclerosis  (ALS). ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

In Massachusetts, the Orangetheory Fitness Studio, located at 40 Boston Post Rd. West, Marlborough, will be the scene of a special class Saturday, Feb. 25, from 11:30 a.m. to 1:30 p.m.,  which will result in a donation to Augie’s Quest.  In addition, the Marlborough studio will be accepting donations between Monday, Feb.  20 and Sunday, March 5.

Founded by Augie Nieto, known for his role in shaping today’s fitness world as the co-founder and CEO of Life Fitness, Augie’s Quest leverages Nieto’s long-standing relationships in the fitness industry and global business community to operate like a highly successful business accountable for results.

Nieto was diagnosed with ALS in 2005.  He quickly came to understand the bleak reality that ALS lacked the critical support or widespread research needed to find treatment and cures.   Along with his wife, Lynne, they co-founded Augie’s Quest to Cure ALS. Through events, partnerships, and fundraising activities around the globe, Nieto continues to drive success by funding cutting edge ALS research at the ALS Therapy Development Institute (ALS TDI).

Rob Walsh, studio manager at the Orangetheory Fitness Marlborough studio, spoke with deep empathy for Nieto and his quest.

“As a company, we burn to transform lives. Backed by the science of post-exercise oxygen consumption (EPOC), our heart-rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy,” Walsh said. “Our clients burn an estimated 500 to 1,000 calories per workout. We are 5 zone heart-rate interval training.

“Augie states his own mission simply: ‘I burn for ALS,’” he added. “He is both inspiration and challenge to us, and this year the corporate goal of Orangetheory Fitness is to raise $1,000,000 over 10 days for Augie’s Quest.”

For details on the Marlborough class, contact Walsh for pre-registration and details at 508-762-1808.

To learn more about Augie’s Quest, visit www.augiesquest.org.

Augie Nieto