MetroWest Leadership Academy launches ’30 Days of Awareness’ campaign


MetroWest Leadership Academy launches ’30 Days of Awareness’ campaign
The 2017 class of the MetroWest Leadership Academy. Photo/submitted

Region – The 2017 class of the MetroWest Leadership Academy recently announced the start of their community service project, “30 Days of Awareness,” a social media campaign addressing the opioid crisis and its effect on the Metrowest community.

The campaign started May 1 and will run throughout the month of May. Topics include the scope of the problem, awareness, resources for treatment and recovery, support for family members, and its impact on law enforcement and health professionals.

Using social media as a primary platform, the class will be posting valuable information about each topic once daily using the Leadership MetroWest Facebook and Twitter pages. The class will also be sharing these posts on their personal profiles for better reach, in addition to local organizations who have also agreed to share posts for maximum reach and awareness.

According to Helen Lemoine, executive director at Leadership MetroWest, “When meeting with municipal, public safety, and health and human services leaders in [Metrowest], when we asked about the most pressing challenge they faced, each said unequivocally that the opioid crisis is the most urgent. I’m proud that the class decided that joining the fight against the ever-spreading opioid crisis would be their class community service project. The collective impact of the academy class and the alumni network is a powerful way to help make a difference in our communities.”

Once the campaign is complete, all resources shared during the month of May will be posted to the Leadership MetroWest website, Follow along with the campaign by visiting their Facebook page, “Leadership MetroWest” and Twitter page @LeadMetroWest.

The mission of Leadership MetroWest and the Academy program is to build and inspire a network of engaged and collaborative leaders who move the region forward. The Leadership Academy is the flagship program of Leadership MetroWest, a respected nonprofit organization providing community leadership development, now celebrating its 30th anniversary. For more information, visit

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