Penta shares tips on branding strategies with chamber workshop attendees

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By Bonnie Adams, Managing Editor

Paul Varghese, Commerce Bank, Westborough branch manager, and Deborah Penta
Photo/Bonnie Adams

Westborough – As the founder and CEO of her strategic integrated marketing company, PENTA Communications, Inc., Deborah Penta has had great success over a nearly 30-year period helping companies of all sizes reach their goals. On Nov. 30, she shared that expertise with attendees of a workshop hosted by the Corridor Nine Area Chamber of Commerce held at Clark University’s Southborough Campus.

In the two-hour-plus workshop, “Building Your Brand on a Budget,” Penta used a combination of personal anecdotes, video clips, and PowerPoint, to discuss different ways one could use for a branding strategy. The most important thing, she noted, was coming up with a comprehensive plan.

“The key is you must come from a position of strength,” she stressed. “Every business, no matter the size, needs a strategy. You can’t just do this on the fly. But before you do, you must assess the value of your company and what it stands for.”

She also shared methods of how her company helps businesses of all sizes come up with marketing plans, including identifying their values, assets, competitors, and what makes stand out in the market place.

Ultimately, it was also essential, Penta said, for business owners to not only ensure they had employees who held the same values they did, but also customers who did as well.

The workshop was part of the chamber’s monthly Success Express workshop series and was sponsored by Commerce Bank, a division of Berkshire Bank. Prior to the start of the session, Paul Varghese, the Westborough branch manager for Commerce Bank, welcomed the attendees and noted the bank had committed to sponsoring workshops the chamber will be hosting throughout 2018.

To view upcoming workshops, visit www.corridornine.org. For more information on PENTA, visit www.pentamarketing.com.