Leading Edge Agent
Direct Line: 508-934-9818 [email protected]
www.michellegillespie.com
Berkshire Hathaway HomeServices N.E. Prime Properties
Independently owned and operated.
The spring real estate market begins in February and March. Currently, the local housing inventory is low, especially in certain neighborhoods.
Just look at the numbers for single-family homes on the market: Northborough has 27; Westborough with 17; Southborough at 14; Hudson at 16; Marlborough with 23; and Shrewsbury at 44 properties.
Looking deeper into this data, we find in all of the communities listed above, with the exception of Hudson, close to half of their inventory has been on the market for over 90 days, the majority averaging four to six months without an accepted offer. What is the issue with these properties? Basically, it boils down to how well the property has been marketed and priced. Does the market support the price? What is their marketing plan to attract to sell the property? Real estate agents should constantly be re-evaluating and assessing their marketing and pricing strategy to get the property sold.
As a listing agent, I have buyers and buyers’ agents who are looking for new listings. What does this mean for you as a potential seller in a sellers’ market? If your home is professionally marketed and priced, then it will sell quickly.
If your goal is to sell your home, now is the time to begin the process of evaluating, planning and listing your home. My listings have sold and my new listings will be ready for the spring market. As an experienced, top-producing, fulltime agent, I know how to properly market, price and sell properties. If your property is priced and marketed correctly, it will sell this spring. Are you ready to sell? Here are a few suggestions to get you the best price for your home.
Pricing for a Profitable Listing
The greatest challenge for every seller is the listing price: What should my initial listing price be? As a listing agent, I work with sellers using strategic planning to determine a competitive listing price. It should not be an emotional decision, which is why my professional estimation of a legitimate selling price will be extremely valuable for your pricing strategy.
As a top producer in real estate with many years of experience, I will objectively evaluate your home’s location, condition – both interior and exterior, property updates, features and size of your home. Properly priced homes will sell quicker and, as your Realtor, I will work with you to determine what that price should be. In the end I will negotiate on your behalf to ensure a good, reasonable market price for the sale of your home.
Marketing your Property
To showcase your home, I hire a professional photographer and stager to present your home in attractive photographs, which will be published on many other real estate websites and in my marketing materials. In addition to internet marketing, I provide my clients with print adverting in the Community Advocate and the Real Estate Guide, plus direct mail marketing to potential buyers, providing the best coverage possible for your listing. The best way to share my work style is with a customer testimonial:
“Michelle Gillespie has the four necessary traits of a great Realtor. She is professional, passionate, patient and personable. We highly recommend her without reservation, hesitation or limitation. She helped us develop a timetable for the sale of our home. And when we fell a little behind she was patient. She discussed pricing strategy. Her knowledge of the local market was impressive and thorough. Michelle recommended that we have our house staged so that potential buyers could see its value. All those suggestions made the house more marketable.
“When offers were received, she discussed the terms of each offer and the potential buyers. Michelle helped us avoid problems with offers that seemed too good. She was always positive and described everything as progress even if it seemed like a bump in the road.
“The day before closing, she came by and did a personal last inspection. Finally, she also reminded us that while we were leaving, we were taking 20 years of memories with us.”
Now’s the Time!
I am a fulltime real estate agent, living and raising my family in Northborough for over 24 years. I am a top real estate producer with close to 15 years’ experience, having sold many properties in Northborough and its surrounding communities. My personal commitment is to serve you professionally with honesty and integrity while sharing my many years of experience.
If you are thinking of selling your home this spring and would like to discuss the best approach for a positive outcome, call me, Michelle Gillespie, at 508-934-9818, or email [email protected]. Visit my website at www.michellegillespie.com.
A member of the franchise system of BHH Affiliates, LLC.
Michelle Gillespie, Realtor
President’s Circle
Direct Line: 508-934-9818 [email protected]
www.michellegillespie.com
Berkshire Hathaway HomeServices N.E. Prime Properties
A member of the franchise system of BHH Affiliates, LLC.
