Corridor Nine to host ‘Digital Advertising 2.0’ workshop

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Region – The Corridor Nine Area Chamber of Commerce is hosting a workshop, “Digital Advertising 2.0” Tuesday, April 24.  The event will be presented by Richard Harris, Andrew Ferruche and Steve Gillis, Cumulus Digital and Cumulus Media Radio.

The workshop is geared for business owners and digital managers with some experience and lots of questions about how to define direction and make decisions to improve results.

Areas of discussion will include:

  • How targeting works and types of data points
  • Contextual and behavioral targeted ads – ads that relate to content already being consumed.
  • Re-targeting display ads – targeting users who have already visited your site.
  • Keyword search re-targeting with display ads – based on keywords typed into search engines (Google, Bing, & Yahoo).
  • Break down the pros and cons of the 10 different type ads
  • Native Advertising- advertising that is integrated in the content of a website that has the same look and feel of a website.
  • Mobile geo-fencing- customize audiences via location, using data accurate up to 100 meters then we can track what mobile phone users visit your business after you have served them an ad by GPS targeting.
  • Email marketing- Email newsletters that can geo and demo target your optimal audience and in certain verticals we can combined people who have searched in the past seven days and IP addresses
  • How to research competitors sites as well as their own to see how they are doing online.

The workshop will be held at the Clark University Southborough Campus, 333 Turnpike Road, Southborough. Registration will start at 8 a.m. and the program will run from 8:15-10:15 a.m. The workshop is free for Corridor Nine members and $55 for non-members (must prepay.)

The workshop is part of the chamber’s monthly Success Express workshop series. To view upcoming workshops visit www.corridornine.org.