Massport announces marketing campaign for Worcester Regional Airport

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Massport is investing $300,000 to better market the airport

Cartoon/Ed Turner

Westborough – Massport announced March 15 a new marketing campaign for Worcester Regional Airport (ORH). The announcement was made by Lt. Governor Karyn Polito at the MetroWest Business and Community Leadership Breakfast, joined by Worcester officials and MetroWest business leaders. At the event, two round-trip Delta Air Lines tickets were given away in a ticket drawing as an incentive to fly from ORH to any city in the continental US.

“The Worcester Regional Airport provides convenient and reliable access to the businesses and universities in the region and connects Central Massachusetts’ local economy to the global economy,” said Polito. “Massport’s new marketing initiative will help promote Worcester Regional Airport as a resource and an option for potential passengers across the Commonwealth.”

The Authority is investing $300,000 this year in a marketing campaign targeting the 3 million residents in the MetroWest and Central Massachusetts communities surrounding Worcester Regional Airport. It will include billboards and social media ads intended to drive awareness about the airport’s ease of use, affordable parking options, connections and flight offerings that can benefit business commuters and leisure travelers.

“Worcester Regional Airport has given our entire region, from MetroWest to Central Massachusetts and beyond, an incredible opportunity,” said Congressman Jim McGovern (D-Worcester) in a video message. “We’re asking all of you to help spread the word about the airport. Talk to your friends and family members about what a great resource it is and how convenient it is.”

Since Massport took ownership of Worcester Regional Airport in 2010, it has invested over $100 million on improvements to the airport, including in a Category III Instrument Landing System in 2018. Currently, JetBlue and American Airlines offer five daily departures to four destinations including New York’s JFK International Airport, Philadelphia International Airport, Fort Lauderdale Hollywood International Airport, and Orlando International Airport. Delta Air Lines will provide daily round trips to Detroit beginning in August. Together, these flights offer connections to over 120 destinations worldwide.

“Through our investments in Worcester Regional Airport and this new campaign, we will continue to help Central Massachusetts and the MetroWest grow economically, while also giving customers in the region more options to connect to hundreds of domestic and international destinations,” said Worcester County Sheriff and Chair of the Massport Board of Directors Lew Evangelidis.

“Our goal is to double the number of passengers going through Worcester to 400,000 annually within the next 5 years,” said Massport Acting CEO John Pranckevicius. “We believe this is achievable with the help of the business community in the MetroWest and Central Massachusetts. We’ve heard from our satisfied passengers on why they choose to fly out of Worcester. We want to make sure they keep coming back and invite others to fly Worcester. We also want to thank Delta Air Lines for the ticket giveaway and their commitment to serving this region.”

Conveniently located in the heart of Central Massachusetts, ORH offers a modern, spacious terminal, easy curbside drop-off and pick-up, free WiFi, full service food and beverage concessions, and $7 daily or $42 weekly parking. The airport opened in 1946 and has been providing commercial aviation services in Worcester for over 70 years.

“Thanks to our partnership with Massport, Congressman Jim McGovern, and the Baker-Polito Administration, we’ve added more commercial airline service to Worcester’s resume,” said Worcester City Manager Edward M. Augustus, Jr. “The recent success of Worcester Regional Airport has really gone hand in hand with the overall resurgence of our city.”

A Massachusetts Department of Transportation economic impact study found that Worcester Regional Airport contributes $46.4 million to the regional economy. Worcester Regional Airport serves Worcester County, the second fastest growing county in Massachusetts, along with the Boston Metro West region and the bustling Interstate 495 corridor.

The Massachusetts Port Authority (Massport) owns and operates Boston Logan International Airport, public terminals in the Port of Boston, Hanscom Field, and Worcester Regional Airport. Massport is a financially self-sustaining public authority whose premier transportation facilities generate more than $18 billion annually, and enhance and enable economic growth and vitality in New England. For more information visit massport.com.

Cartoon/Ed Turner