Yoong Tong Thai celebrates rebranding as La Miette La Mai Thai Bistro 


Yoong Tong Thai celebrates rebranding as La Miette La Mai Thai Bistro 
Executive Chef Wachira T Sittikong cuts a ribbon during a celebration of recent renovations this week. (Photo/Dakota Antelman)

NORTHBOROUGH – The staff of La Miette La Mai Thai Bistro held a ribbon cutting on Dec. 29 to mark their renovation and rebranding at their familiar location on Main Street in Northborough.

Founded in 2000 as Yoong Tong Thai Restaurant, La Miette La Mai remains a family business, its classic menu, perfected and beloved for over 20 years.

Now, though, that menu is additionally augmented by Thai/French fusion options using local ingredients from small family-owned local farms, breweries and businesses in a new setting featuring hardwood floors, modern décor, refreshed atmosphere and experience.

“People absolutely fell in love with our food over the years,” Executive Chef Wachira T Sittikong told the Community Advocate shortly before this week’s ribbon cutting. “As the years went by, we built up an amazing customer base in Northborough and the greater Worcester area.”

Still, he said, COVID-19 presented challenges for the restaurant, even prompting his aunt to consider selling Yoong Tong at one point.

“I was like ‘No way,’” Sittikong said.

Sittikong trained at Le Cordon Bleu before perfecting his craft in high end Boston dining destinations. He now works alongside business partner Rush Sukto and the entire Sahasakmontri family to bring a broad breadth of experience to La Miette La Mai’s new slate of offerings.

Seeking to preserve and build on the identity they created as Yoong Tong, the restaurant’s staff is excited as they get to work under the new La Miette La Mai banner.

“It’s not a big corporate feel,” Sittikong said. “A lot of guests, when they come in, they really feel like they’re at home. We’re so happy to provide this experience for everyone.”

La Miette La Mai is located at 278 Main Street in Northborough. It hosts live music while maintaining COVID-19 precautions for all guests and staff.

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