HUDSON – Avidia Bank announced last week that it has partnered with professional hockey player Patrice Bergeron for its Assists for Kids program to support youth hockey.
As part of the program, Avidia will donate $25 for each assist made by Bergeron and his teammates throughout the season and playoffs, up to $30,000, to support local youth hockey.
Additionally, through generous donations from Patrice’s pals, another $7,000 will be provided to support MetroWest Youth Hockey.
Now in its third year, Assists for Kids was custom developed in collaboration with Boston sports station, 98.5 The Sports Hub, to help meet Avidia’s goal to give back to local youth.
“Avidia Bank always seems to have its finger on the pulse of the community and offers so many great programs to help people,” said John Taylor, Director of Sports Sponsorships & Engagement at 98.5 The Sports Hub. “Assists seemed like the perfect choice for Avidia, since they’re always quietly assisting the community without having to be front and center.”
In addition to Assists for Kids, Avidia has also partnered with The Sports Hub and professional football player, J.C. Jackson, for its “Be A Champion For A Child,” which supports the Boys & Girls Club of MetroWest by donating up to $30,000 to the club every football season to provide youth development, education, prevention, social, athletic and recreation programs to at-risk youth.
“Avidia is proud to support local youth and to partner with The Sports Hub and Patrice who are so instrumental in giving back to help people. It’s a win for all of us to support healthy activities for youth, and at the same time, plant the seeds for financial literacy and brighter futures,” said Avidia President and CEO Mark O’Connell.
