WESTBOROUGH – Kendra Weldon always knew she wanted to enter the interior design industry.
For 15 years, she worked in the furniture and home interior fields in management and sales. Later, she decided to step out on her own, opening Weldon Interiors. After four years, Weldon rebranded her business as Simply Windows. The business then celebrated last year as it opened its new location on East Main Street in Westborough.
Now, Simply Windows has grown as it continues to thrive.
“I wanted to be good at doing one thing rather than be OK at several things,” Weldon recalled in a recent interview. “So, I decided to dive into learning about window treatments from back to front in order to know how to do it right.”
Simply Windows expands
After an uneven start initially due to the state of the economy, Simply Windows has grown by leaps and bounds, serving between 50 to 80 customers per month.
“It’s more than I envisioned and I’ve learned that as Simply Windows has grown, it’s had to change,” Weldon said.
For example, just within the last year Simply Windows’ staff has doubled in size. Aside from Weldon, the business has two salespeople, an office manager and an installer.
“Each person on our team is excellent at what they do and have gone above and beyond my expectations,” Weldon said.
Business strives for customer satisfaction
In the window treatment business, there’s more to know than what meets the eye.
“There are a lot of options and brands, and this industry has its own language,” Weldon said. “It’s constantly changing and evolving. It’s important to give customers accurate information about what’s best and at the best price.”
Weldon advises that the biggest thing she’s learned as a business owner is that the goal is to always make sure the customer is satisfied.
“It’s very rare when we can’t make a customer happy,” she said. “And it doesn’t matter if we’re saving money, it’s not worth it leaving someone in an unhappy state.”
Business eyes future
Weldon, a graduate of the Chamberlayne School of Design, said Simply Windows handles up to four window treatment installations a day, with some projects more detailed than others.
Her advice to potential customers, both residential and commercial, is to be wary of certain price points and to ask the right questions.
“Some people go another route and buy the less expensive options online,” she said. “Cheapest isn’t always the best and might be more expensive to replace later.”
As for the future of Simply Windows, Weldon says she’s satisfied with its growth at the moment and has no intentions of expanding anytime soon.
“The window treatment business isn’t easy,” she says. “We plan to grow step by step. We took a lot of steps last year. I want to get a solid base rather than expand too quickly.”
Learn more about Simply Windows at https://simply-windows.com.
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