La Miette La Mai fuses culinary expertise with engaging customer experience


La Miette La Mai fuses culinary expertise with engaging customer experience
La Miette La Mai is a bustling destination for food and socialization in Northborough.

NORTHBOROUGH – “We really love doing this for our community. And we are so thankful and grateful for all of our supporters and guests who have kept us going.” 

That’s the message of Chef Wachira Sittikong, known as Chef New, who has helped lead a rebranding of Yoong Tong Thai Restaurant as La Miette La Mai Thai Bistro, located at 278 Main Street in Northborough. 

From age 12, he worked in his family’s restaurant.  

When his family talked about selling the restaurant, though, Chef New decided he had to take over alongside his business partner, Rush Sukto. 

Applying lessons learned while studying at Le Cordon Bleu, Chef New developed a concept to refresh the restaurant’s traditions by merging Thai and French cuisines into a more modern, contemporary fusion menu.

Most of the staples are still on the menu, which has been enhanced by Chef New’s creative techniques, pairings, plating, and new chef specialties. 

Loving to work off-menu as well, Chef New is always rolling custom-made sushi rolls to order. He has added refreshing Thai-inspired cocktails, each carrying a story of where it came from in Thailand. 

Speaking in an interview, Chef New touted a series of new tropical drinks, including Mai High, Thai Rum drink Sabai Sabai, an ocean-hued Blue Pattaya, and the local favorite La Mai Tai.

New highlighted Sukto, noting his partner’s bartending skill and talent for pairings.

The wine program is led by expert sommeliers, Harry Zarkades and Biagio Bovenga. 

“Focusing on wine as an additional flavor component, the wines we now offer are unique, family-owned wineries from France and pair perfectly,” Chef New said.

The fusion and pairing philosophy extends beyond the menu as well. 

Chef New makes a point of partnering with local farms, families, breweries, and businesses.

“The amount of passion and love they put into their products and services is amazing,” he said. “Then, we put our passion and love into our dishes and experience.” 

Chef New is delighted by the fresh farm ingredients from nearby Yellick’s Farm in Northborough, complimenting owner Kerrie Yellick. 

“Kerrie is amazingly talented,” he said. “Every time I go, she always surprises me with new and unique ingredients.” 

“A huge part of what separates us from before is our experience,” he continued.

 Now offering the LM Lounge and LMTK (Test Kitchen), La Miette La Mai Thai Bistro has live music performances from Thursday to Saturday evenings with local musicians and culinary events such as wine tastings, bourbon tastings, cooking demonstrations and more to come. Opening the music program last month, Little Black Dress, an award-winning voice and guitar duo from Boylston offered an unforgettable blend of jazz and current-day hits.

The music program proceeded with roughly a dozen additional performances by local acts in June alone.

 “A lot of people in Northborough have been asking for this,” Chef New said. “La Miette La Mai is a great place to unwind and have fun.”

For a detailed look at La Miette La Mai, visit their website at Follow them on social media.

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