MARLBOROUGH – Patricia Murray, owner of Dancing Orchid Soapworks, started her soap and candle store as an online business in 2016. What began as an artisanal hobby at home has grown into a thriving business in the heart of Marlborough.
“I wanted to find out what ingredients were in common soap and make something better,” said Murray. “I learned to create handmade soaps, candles, and lotions using natural premium ingredients. People kept asking for more, so I decided to expand.”
“Having a brick-and-mortar store lets me provide a more personalized experience to my customers,” said Murray. “I can get to know people and learn what they like. Plus, the customer gets to feel and smell my products and ask questions while they are in the shop.”
Murray thrives on providing an individualized customer experience and encourages her clientele to customize their selections.
“I offer specialized gift baskets, and they have been very popular. People can select the scents that they want for the recipients of the baskets,” said Murray.
Murray also offers hands-on candle-making classes and parties. The candle bar at Dancing Orchid Soapworks is open for walk-ins and can be reserved up to two hours for group events.
Murray said, “The wax warmer is on all day, so a customer can stop in during their lunch hour and make a candle. I also have groups come in for parties. My shop is BYOB, and I have karaoke and games that people can play. Everyone has a great time.”
With her shop centrally-located in Marlborough, participants of the candle bar can explore the town while their candle cures.
“People can go shop or have a bite to eat. Then they come back and take home a beautifully-scented candle decorated with a custom label of their own design,” said Murray.
With the upcoming holiday season, Murray expects that her festive line will be a big draw.
“Our featured scents will be vanilla eggnog, woodland snow, red berry balsam, and campfire marshmallow,” said Murray.
Dancing Orchid Soapworks is a frequent donator at community fundraisers and charity events.
“I participated in a Trunk or Treat event at Kane Elementary and donated pumpkin soaps. They were a hit,” said Murray.
Looking forward, Murray’s focus is on providing top-level service and listening to her customers.
“I want my customers to know that I am here for them,” said Murray.
Visit Dancing Orchid Soapworks at 266 Main Street in Marlborough, or online at dancingorchidsoapworks.com.
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