Hygge House Books to pop up as part of Project: Pop-Up


Hygge House Books to pop up as part of Project: Pop-Up
Hygge House Books will occupy the space at 57 E. Main St., Unit 39, part of the town’s Project: Pop-Up. (Photo/Courtesy)

WESTBOROUGH – The Westborough Economic Development Committee (EDC), and its partners at UpNext and the 495/MetroWest Partnership, have announced that Hygge House Books will pop up in early June.

As part of the town’s Project: Pop-Up, Hygge House Books will be located at 57 E. Main St., Unit 39. 

Owned by Westborough resident Beth Orsini, Hygge House Books is a pop-up bookstore that specializes in creating unique book experiences and building local literacy.

Residents may have already seen Hygge House Books popping up at the Westborough Farmers Market, local businesses, such as Elsie Kaye Glassworks and the BORO Sugar Shack, and community events, like “Bookin’ it to Bay State” by Westborough Connects. 

Orsini’s goal is to “offer fun and unique ways for people to connect and discover new reads.” 

Her business works with schools, nonprofit organizations and local businesses to advance that mission. 

“We are very happy to be able to seed local entrepreneurship by creating opportunities in vacant storefronts for emerging brands to test out brick-and-mortar retail,” said Zach Boughner, Westborough’s economic development coordinator.

First launched in 2021, Project: Pop-Up is an initiative created by UpNext to help revitalize town centers and commercial hubs still emerging from the economic effects of the COVID-19. Through this initiative, UpNext partners with municipalities to activate empty storefronts as temporary, pop-up incubators for emerging entrepreneurs seeking to test their concepts in brick-and-mortar retail. 

“We are so delighted to bring this unique initiative to Westborough and look forward to supporting Hygge House Books as they test drive the retail experience within this vibrant community,” said UpNext founder Allison Yee.

This project is being funded by the Massachusetts Office of Business Development REDO grant program as part of the state’s efforts to accelerate economic recovery from the COVID-19 pandemic.


Project: Pop Up to revitalize Westborough downtown business

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