Sierra announces opening for Northborough store


Sierra announces opening for Northborough store
Sierra will be opening in Northborough Crossing. (Photo/Laura Hayes)

NORTHBOROUGH – The new Sierra store will officially be opening its doors in Northborough Crossing on Sept. 23. 

Located in a 16,443-square-foot space in the plaza, Sierra sells a variety of active and outside items, including apparel, footwear, and gear. 

“Our Northborough store opening is a special one for our Sierra team as well as the TJX Company,” said Sierra Vice President Marketing Director Gennifer Hobbs in a press release.

Hobbs noted that this will be the second time that shoppers will be able to visit all five of the TJX Companies’ brands – Sierra, Marshalls, HomeGoods, T.J.Maxx and Homesense.

RELATED CONTENT: HomeGoods, Marshalls and Sierra coming to Northborough

“Knowing how big of an occasion this is, we will be having an all-out celebration on Grand Opening Day – and look forward to having the community and surrounding neighborhoods come to join us,” Hobbs said.

On their opening day at 8 a.m. Sept. 23, there will be a grand opening celebration at the store. The event will feature games, giveaways and entertainment, including Mix104.1’s Karson Tager of Karson and Kennedy. 

If you tune into Mix104.1 in the week leading up to the grand opening, you will have a chance to win a $100 gift card. 

During every opening, Sierra donates $10,000 to a local charity. Sierra plans to donate to the Boys and Girls Clubs of MetroWest’s Triple Play program, which is a wellness program to help kids make opportunities to take control of their health and wellness.

Their regular hours will be 9:30 a.m. to 9:30 p.m. Monday to Saturday and 10 a.m. to 8 p.m. on Sunday.

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