NORTHBOROUGH – At School of Rock, grand openings aren’t marked by ribbon-cuttings.
They’re marked by guitar smashes.
Crowds of musicians and spectators gathered at School of Rock in Northborough to celebrate the store’s grand opening. The location had “soft launched” in May, offering guitar, bass, drum, vocal and keyboard lessons to the community, but when the guitar was smashed on Aug. 24, the rock ’n’ roll enterprise was officially opened.
“It’s been awesome. It’s been amazing,” said General Manager Michael Fraclose as he handed out cookies to visitors. “Everyone has been super supportive, super creative, and that’s been fantastic. Kids and adults alike. It’s exactly what we were hoping for.”
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The school partied all afternoon to mark the opening, handing out free ice cream, raffling off a guitar (unsmashed) and holding several performances in the building. Musicians of all ages stepped on stage in front of a packed audience to show what they had learned. Fraclose and staff offered tours of the facility.
School of Rock is a performance-based music program where students receive individualized lessons focused on music technique and theory. Students are also placed into a band, allowing them to immediately become part of the action. The school features garage-like practice rooms, allowing bandmates to “rock” in an authentic atmosphere while working on their musicianship.
School of Rock is located at 10008 Shops Way (Northborough Crossing) in Northborough, but welcomes students from throughout Central Massachusetts. For more information, please visit https://www.schoolofrock.com/locations/northborough or call (508) 692-6003.