HUDSON – Including all the nuts, bolts, screws, and washers, the average car has about 30,000 parts. But for Brian Butka, a longtime sales associate at Copeland Chevrolet Hudson, the best way to sell one boils down to a single, albeit familiar, principle.
“Treat others the way you want to be treated.”
Living by that Golden Rule launched Butka into a successful career in automobile sales that has spanned over three decades. For the last 19 years, he’s sold Chevrolets on Washington Street in Hudson – first at Durand Chevrolet, and, after the business was acquired by the Copeland family in April, at Copeland Chevrolet Hudson.
“It’s about doing right by the wonderful people that walk in the door. You have to have pride in your work, and you have to treat people right – treat people the way you want to be treated,” said Butka. “You take care of people, and I take that job seriously.”
It’s all about maintaining that “local feel” for family-owned Copeland Chevrolet Hudson, and Butka is the perfect example. Born and raised in Marlborough, Butka has called Hudson home for the last 52 years. In that time, he’s built deep-rooted, trust-filled relationships with myriad community members and Copeland customers.
“I see them in the supermarkets, I see them in the restaurants, I see them in church. I make sure to treat everybody to the best of my ability, because I know these people, and you don’t want to have to run and hide,” said Butka, who said he’s now sold cars to generations of drivers, helping parents and children find their perfect ride.
At Copeland Chevrolet Hudson, community matters almost as much as the cars themselves. With friendly salespeople, quality service, and aggressive pricing, the company’s “customer-first” attitude has helped Hudson “Count on Copeland.”
“I keep coming back to work because we have some wonderful people here to work with that I’m very fond of, but, on the same token, I’ve met and seen a lot of my friends, relatives, community members, and neighbors here. There just continue to be wonderful people walking through those doors every day,” said Butka.
But perhaps even more important than friendliness is experience – and Butka has that too. Over the years, he’s become Copeland Chevrolet Hudson’s “truck expert,” helping match customers with the perfect truck according to their wants and needs. Butka also “always drives what he sells”; on an average Sunday afternoon, you’ll find about 10 Chevrolets in his driveway, including everything from Equinoxes to Malibus.
“Knowledge is a good tool. These vehicles have become more sophisticated over the years,” he said. “You have to inform people; you want to point people in the right direction and match them to what they need. Do them a service, not an injustice.”
Butka is just one member of an excellent team at Copeland Chevrolet Hudson, located at 223 Washington Street. Visit https://www.copelandchevrolethudson.com/ or call the company at (866) 203-0921 for more information.
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