SHREWSBURY – Crumbl – a hot-pink-branded dessert chain that features a rotating menu of cookies – is looking to open a location in the White City Shopping Center, according to permits filed with the town on Nov. 25.
The store would be located in the space previously occupied by Thai Place, next to Jimmy’s Tavern & Grill.
The applicant, Dennis Sosa of Millbury, has filed permits for two polycarbonate plastic signs. According to permits, this Crumbl location would have no seating. The store would operate from 8 a.m. to 10 p.m. from Monday through Thursday, closing an hour later (11 p.m.) on Friday and Saturday.
Established in 2017, Crumbl has expanded to over 1,000 locations nationwide.
This will be Shrewsbury’s first Crumbl location, though there are stores nearby in Hudson and Millbury.
Construction is ongoing. The store expects to be open in mid-January or mid-February.
