Hudson – Avidia Bank has been focusing on its marketing as it has seen continued growth in both commercial and consumer banking. To support this growth, the Bank recently named Janel Maysonet, MS, CFMP as its new Chief Marketing Officer.
Maysonet came to Avidia after working as the vice president of marketing at Northern Bank & Trust and has over 15 years of marketing experience in the financial, legal and retail.
“Marketing is an important part to our strategic growth at Avidia and having Janel join our team will help us move forward and differentiate ourselves in the commoditized market of banking,” said Mark O’Connell, President and CEO of Avidia Bank, “Her depth of experience, knowledge and management capabilities are extremely valuable.”
With Maysonet at the helm of the Marketing Department at Avidia, there will be a continued focus on digital marketing, brand and cause marketing campaigns, specialized commercial verticals and integrating branding into branch expansion and remodeling.
Avidia Bank is a $1.6 billion community bank providing both consumer and commercial banking services. The bank is based in Hudson, Mass. and has locations in Westborough, Framingham, Leominster, Clinton, Marlborough, Shrewsbury and Northborough. Currently, the bank is celebrating its 150th year. For more information visit avidiabank.com.