Rocky's Ace Hardware announces first annual Holiday Pet Food Drive


Region – Rocky's Ace Hardware, a family-owned business with 33 neighborhood-based stores, has announced their partnership with Nutro Pet Foods in joining together with its customers to help homeless and abandoned pets.

Each of the 33 Rocky's Ace Hardware stores have partnered with an area humane society or shelter to collect food this holiday season for the much forgotten and unfortunate animals in the community.

“This is a fantastic opportunity for concerned individuals to help innocent animals without having to make a separate trip to their area Animal Shelter or Humane Society,” said Rocco Falcone, president and CEO.

Customers can make donations of much needed pet food at their local Rocky's Ace Hardware store – specially marked signs and a collection basket will guide customers to the collection area. The stores will then in turn collect all donations and drive them to their locally chosen charity. Nutro Pet Foods has partnered with Rocky's in donating over $1,500 worth of premium dog and cat food to kick start the program. Donations will be delivered directly to the shelter or humane society on or about Dec. 23.

Locally, the Rocky's Ace Hardware located at 244 Main St. in Northborough will be collecting pet food donations for the Worcester Animal Rescue League.

Please stop by your neighborhood Rocky's Ace Hardware and join with them in helping feed needy homeless and abandoned pets. Find out specific store locations and hours at