Coldwell Banker Realty agents will help you navigate through current market


By Liz Nolan, Contributing Writer

Coldwell Banker Realty Northborough branch manager Claudia Conte
Coldwell Banker Realty-Northborough branch manager Claudia Conte

Northborough – Coldwell Banker Realty, 318 Main Street in Northborough, is led by branch manager Claudia Conte. She brings 21 years of real estate experience to her role to support 56 real estate agents, who are based out of the location. She started selling real estate in 2000 and has been with the Coldwell team for a year.

Coldwell Banker Realty is ranked the number one brokerage company in Massachusetts for 2020. Conte said the success is due to well trained, extremely professional agents and exceptional marketing strategies. Coldwell uses something no other brokerage company does in addition to print and online advertising – a television show, which showcases properties. At Home in New England airs on Sundays at 12 p.m. on Channel 38. 


It’s a seller’s market

Worcester and Middlesex counties sold the highest number of properties in 2020 – a trend as more people work from home during the pandemic. 

“People are leaving the city…and they want more space and bigger homes,” said Conte. “We are seeing that move from Boston towards suburbs like ours.”

It’s a seller’s market with a low inventory of homes and historic low interest rates resulting in bidding wars. 

“It’s a challenging time for buyers right now,” said Conte. “Properties on the market have accepted offers within a few days. A lot of buyers are putting in competitive offers, many over the asking price. Sellers are getting top dollar for their homes.”

Although a seller may have great luck with interested buyers, they may have the challenge of finding a house to move to themselves. Sellers who have flexibility and alternative living arrangements, such as renting or living with family, can take advantage of the current market. 

The housing inventory typically increases in the spring. It’s a better time to show a house with blooming landscapes and without snow. 


Safe open houses

Open houses are being held safely. Appointments need to be made and a limited number of people are allowed in the house at one time. Everyone must wear masks and what can be touched is restricted.  Some clients are choosing to see a property via Facetime.


Advice for Buyers

“Be prepared, be pre-approved, and understand the finances,” said Conte. “The decision making needs to be quick.”

An agent who is working in your best interest, understands the situation and stays on top of things is important. First time homebuyers should have an understanding of the real estate transactions before they even start looking. 

Be sure to let the seller know if you are flexible with a timeline.

“Although money may be a top priority,” Conte said. “The seller may need time to find something else to move to.” 

Follow Coldwell Banker Realty Northborough Office on Facebook, view their website or call 508-393-5500. 





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