SPENCER – Whitco Sales, Inc. has seen lots of change since 1955.
The business, which started selling toys and bicycles, expanded into the movie rental and electronics space in the 1980s. In the 1990s, Whitco finally landed on selling appliances, something they’ve continued doing to this date.
Although the store’s inventory has changed, much hasn’t. Whitco has been family-owned-and-operated for the last 60-plus years, and the company has remained committed to having low prices, an extensive selection, and exceptional service.
“We keep it going. We keep the tradition going. All these places have gone out of the business and we’re the last survivors. We’re the last man standing. There’s a reason; we take care of our customers, we have great prices, good service. We do a lot of things right,” said Whitco Owner William White.
In an industry dominated by big-box retailers, Whitco stands out from the crowd. Whitco – small but mighty – often has better prices than larger competitors on many appliances. The company’s in-store prices are often lower than advertised online.
Whitco employees genuinely care, and can offer personalized service big-box competitors can’t match. Whitco will help you find the right product.
“If you have a problem with big-box stores, you might as well take a mirror, put it in front of your face, and talk to yourself. Unfortunately, that’s sometimes what it comes out to with the big stores,” White told the Community Advocate.
Appliances are Whitco’s bread and butter – the company has been named the number-one appliance vendor for the last two years by the Telegram & Gazette – but, true to the business’s roots, Whitco has numerous different products, including air-conditioning units, cooking equipment, electronics, grilling equipment, dishwashers, laundry machines, vacuums, and more.
“It brings people together. Our demographic group is huge – that’s why we succeed. We help everybody; it’s a good situation,” said White. “People call us the Spag’s of Spencer.”
Whitco has an extensive selection, but perhaps more impressively, most of the products are immediately available. White said that always having products in stock is “key.”
“People need something quick,” he said. “We have a huge warehouse stuffed to the brim with products. We have it in stock; you don’t need to wait.”
The service, the prices, the availability, the variety: It’s no wonder that Whitco is incredibly successful. The company has amassed thousands of loyal customers.
“They love us. The only people who don’t like us are our competitors. We strive to do the right thing. Our intentions are always good,” said White. “We provide people with what they need at an excellent price.”
Whitco is located at 140 Main Street in Spencer. For more information on the company, please visit Whitco’s website at https://www.whitcosales.com/
Business Profiles are advertising features designed to provide information and background about Community Advocate advertisers.
