MARLBOROUGH – Solomon Pond Mall has been busy welcoming the holiday season with both new and familiar events.
“It’s an exciting holiday season for us,” said Marketing Manager Mark Willand. “I feel that we need to be an integral part of our community beyond the shopping experience.”
Between competition both online and in the area, Willand said it’s been very challenging and shoppers need a compelling reason to come into the mall. Solomon Pond needed to create a more enjoyable and relaxed atmosphere for shoppers to visit 12 months a year.
“A place where on Thursday nights perhaps, if you wanted craft beer and live music, this would be the place to be,” said Willand.
Solomon Pond held its first Winter Music/Craft Beer Series event on Dec. 7 featuring live music from Fred Ellsworth and Lost Shoe Brewing and Roasting Company. The series will continue on Dec. 21 and 28.
Solomon Pond is also gearing up for Super Saturday on Dec. 16. At 11:30 a.m. to 1:30 p.m., there will be the 1970s Boston Bruins Celebration benefiting Triboro Youth Hockey and featuring Rick Middleton, Terry O’Reilly, John Wensink, Dwight Foster, Stan Jonathan, Tommy Songin and anthem singer Todd Angilly.
There will also be Ayla Brown and the Country 102.5 Street Team, Mistress Carrie and the PIKE 100.1 Street Team and cheerleaders from the New England Patriots.
Solomon Pond has also been holding Winter Markets. Its first two markets were on Nov. 25 and Dec. 9. The last one will be Dec. 23.
Willand said the first market, which featured 15 local artisans, was a “great success.”
“It’s a hyper-local event, and it’s something that is not contingent on the weather. … It was a real festive day. We gave away about $5,000 in shopping sprees and things of that nature,” Willand said.
Also, Santa has been on site for photos with children and pets. The mall, who is partnering with the New England Center for Children, also held a “sensory Santa” event on Dec. 3.
For a full list of events, visit https://visitsolomonpond.com/.