Welcome 2016, let the sales begin…


Michelle Gillespie, Realtor, Berkshire Hathaway HomeServices


Michelle Gillespie, Realtor, 508-934-9818 Berkshire Hathaway HomeServices
Michelle Gillespie, Realtor, 508-934-9818 Berkshire Hathaway HomeServices

The spring real estate market begins in February and March. Currently, the local housing inventory is extremely low, especially in certain neighborhoods. Just look at the numbers for single family homes: Northborough has 28, Westborough just 35 and Southborough only 24 properties!

These numbers are slightly down from this time last year. As a listing agent, I have buyers and buyer’s agents who are looking for new, fresh inventory. What does this mean for you as a potential seller? Less competition to sell your property! Properly priced houses are selling, so if you are thinking of selling your home, now’s the time!

If your goal is to sell your home, now is the time to begin the process of evaluating and listing your home. My listings are now under agreement or sold because they were marketed well and priced to sell. If your property is priced and marketed properly, it will sell this spring.

Are you ready to sell? If you are ready, let me suggest just a few strategies that will work to prepare your property to be sold this spring.

Pricing for a Profitable Listing

The greatest challenge for every seller is the listing price: What should my initial listing price be? When should I make a price reduction? How often should I reposition my price?

To be competitive in today’s real estate market, a seller must reasonably price their home. Otherwise, an overpriced home will only sit on the market. As a listing agent, I work with sellers using strategic planning to determine a competitive listing price. It should not be an emotional decision, which is why my professional estimation of a legitimate selling price will be extremely valuable for your pricing strategy. Most recently a few of my properties received multiple offers because they were priced right, coupled with the low inventory.

As a top producer in real estate with many years of experience, I can objectively evaluate your home’s location, condition and size. Properly priced homes will sell quicker and as your Realtor, I will work with you to determine what that price should be. In the end I will negotiate on your behalf to ensure a good, reasonable market price for the sale of your home.

Showcase Your Property

Homebuyers begin their search on the Internet. My state-of-the-art website will provide you with the information you need, from viewing properties to receiving updates via email to using many of the links as helpful tools.

To showcase your home online, I hire a professional photographer and stager to photograph and stage your home, which will be published on many other real estate websites and in my marketing materials. In addition to Internet marketing, I provide my clients with print adverting in the Community Advocate and the Real Estate Guide, plus direct mail marketing to potential buyers, providing the best coverage possible for your listing.

Now’s the Time!

I am a full-time real estate agent, living and raising my children in Northborough for the past 20 years. I am a top real estate producer and have sold many properties in Northborough and surrounding communities. My personal commitment is to serve you professionally with honesty and integrity while sharing my many years of experience.

If you are thinking of selling your home this spring and would like to discuss the best approach for a positive outcome, call me, Michelle Gillespie, at 508-934-9818, or email [email protected]. Visit my website at www.michellegillespie.com for more information.


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